The internet advertising platform developed by Google, formerly known as Google AdWords, is now known as Google Ads. Google and websites connected to the search engine give businesses and individuals the opportunity to create and display advertising to users who do specific product or service searches.

By placing bids on keywords related to their brands, marketers may use Google AdWords to target specific audiences based on demographics, location, and interests. There are several different formats in which advertisements can be seen, including search ads, display ads, video commercials, and retail ads.

Cost-per-click, cost-per-impression, and cost-per-conversion are the three ways that advertisers are paid: when someone clicks on their ad, views it, or performs an action, like making a purchase or submitting a form.