E-commerce product optimisation is the process of increasing your products' visibility and performance in an online market. By increasing the possibility that potential customers will see your products, product optimisation aims to increase sales.

Numerous techniques can be used to optimise your online store's merchandise, including:

Product Specifications: Make sure that all of the product information, including the title, description, and images, are accurate, thorough, and search engine optimised. Use pertinent keywords in the title and description to make it simpler for customers to find your product on search engines.

Product Value: Make sure the price you are charging is fair and suitable for the market. Consider offering discounts or promotions to attract customers to make purchases.

Product Photos: Use clear, accurate photos of your products to represent them in your product images. Provide them with a range of images that were shot from different perspectives so they may better understand the products.

Product Evaluations: By encouraging customers to do so, you can encourage them to review your products. Positive reviews can have a big impact on sales since they convince potential customers that your product is high-quality.

Product Groups: Sort your products into the right categories to make it easier for customers to find them. Take use of the relevant product categories and subcategories that the market has provided.

Delivery of Goods and Returns: Product delivery and return policies should be clear and uncomplicated. Customers are interested in knowing when their orders will arrive and how, if necessary, to return them.

Your ability to raise your e-commerce products' visibility, broaden their appeal to potential buyers, and ultimately increase sales can all be achieved by optimising them.